Taste the difference

What’s the key to a successful business? I guess its marketing if we take Coca-Cola as an example, they’re taking ordinary London tap water, putting it in a funky blue bottle, calling it Dasani and selling it for £0.95.

I’ve got an idea to bottle fresh air from Scotland and sell for £1.50 at all London railway stations, just need some backers to put up the front money and I’ll be on my way to a fortune.


By BootsnAll | Permalink

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Comments

Dusty | March 3rd, 2004 at 4:53 pm
top comment

haha, I can just visualise you making a presentation to the VC gang. Who knows, you may just strike it lucky. ave you heard of Himalayan aqua or something like it, (I forget the brand name) it claims to be bottled water from the springs of the Himalayas, well it sells!

Nick | March 4th, 2004 at 6:24 am
top comment

I was in Alaska several years ago and someone was starting a beer company, the selling point being it was ‘made with water straight for a glacier’.

Have you seen glacial flows? They are grey because of all the silt in them. It would be much easier to produce the beer in New Jersey but image is everythin.

Here in Bali one of the Beers is called ‘Bali Hai’ and is made in Java. There’s also a wine called ‘Wine of the Gods’…made in Bali with Austrlaian grapes!

The bottled water industry has got it made though. In the US you might pay $1 for a small bottle of generic water…that $8 for a gallon!!! Imaging the reaction if gas stations charged $8 per gallon.

Chris | March 4th, 2004 at 8:15 pm
top comment

Try buy a gallon of unleaded in the UK, around $6, not yet $8 but getting closer.



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