Free press in the Docklands

Walking around Canary Wharf and Docklands you'll see there are plenty of racks offering free local newspapers and magazines, its probably a very attractive market for advertiser's, up to 100,000 highly paid and well educated workers, on the young side with disposable income.
Here are a few samples I picked up the other day.

The Wharf is a newspaper of 70+ pages covering local related news, lifestyle, entertainment, property and sport plus plenty of ideas on how to spend your money. It comes out weekly and claims a distribution of over 33,000.

City AM is a daily business orientated tabloid that describes itself as ‘a local newspaper serving the young, ambitious and affluent business readership of the City of London and Canary Wharf.’ It’s handed out between 6.30am-10am at tube and mainline stations in the City of London and Canary Wharf as well being left in free newspaper bins in the financial parts of London.
Flicking through, its around 25 pages, mainly business stories with 4-5 sports pages and some lifestyle pieces. They claim ‘our readers are professionals, in full-time work and with an average salary of over £65,000 per annum’ and you can tell they must be by reading an article like their review of vinyl turntables, where the decks in question are costing £8-9,000.

The Docklands is a weekly tabloid concentrating on local news from the Docklands area with leisure , entertainment and quite a large property section covering a lot of the Docklands apartments for sale or rent. It’s 60+ pages and feels like a thick paper, its part of the Archant media group.

Canary Wharf City Life A fairly large glossy monthly with lots of articles on fashion, interiors, shopping, food and drink, motoring and other topics to give our well paid city employee ideas on what to spend his dosh on. Lots of ads for new Ferrari’s, Porsche’s and Audi’s.