Never go dry

Now this is a great idea, a drinks holder shaped like a beer belly that you wear under your shirt when you want to have a drink at the cinema, football game or anywhere else that doesn’t permit booze, and it even keeps the beer cold.

£29.95 in the UK or $49.95 in the US, sounds ideal for the World Cup, all it really needs adding is a pouch with a tube attached so you can unload the product of drinking four pints.

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